David Beckham in Emporio Armani advertisements

David Beckham will be the new face of Emporio Armani’s US ad campaign, according to Women’s Wear Daily. Beckham shot the ads in Los Angeles last week, which will run in January issues of fashion magazines. A warning to the men, though: unless you are as hot as David Beckham, please do not attempt to wear tighty whities. It’s really not sexy. I mean, honestly, I’m not even sure if David Beckham can pull them off. His voice is high pitched enough as it is; does he really need to be emasculated further by wearing panties? I think not.

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